Jekka McVicar's RHS campaign helps boost sales of herbs

The company Herbs in Wales has increased production by 20 per cent because of the "Jekka effect".

RHS favourite Jekka McVicar has fronted the RHS grow-your-own campaign's herbs element and has won huge media coverage for her show exhibits, books and nursery.

Vale of Glamorgan-based Herbs in Wales co-owner Sarah Maurice said: "We've known Jekka for a long time. She has done the market a lot of good. She inspired us to start and now we are anticipating increased demand.

"Herbs are a big part of the grow-your-own boom. People like trying new things and are fed up of food being tampered with."

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