Woodham who has moved from Woodcote Green Garden Centre said that having achieved substantial plant sales increases over 10 years he felt "the time was right for a change and a new challenge".
Javado UK partner Chris Campbell said: "They were all confident that the experience, skills and disciplines James acquired at Woodcote would be a huge asset in the role with Javado."
Woodham was one of the first customers of Javado and after working with them for five years said he was confident in the move to working for them.
One of the keys of success for Javado in boosting their customers plant sales has been in supplying the category which was described recently in Horticulture Week by Alton Garden Centre’s Andy Bunker as a 'seasonal impulse' category between shrubs and bedding.
Woodham's main role will be assisting customers in maximising plant sales especially in the area of 'seasonal impulse sales.'
He said his role is to "facilitate what the English horticultural market wants and when, with what the European growers have to offer".