The new role will include continuation and development of the existing partnership with Harkness Roses, broadening the range to maximise sales all year round, developing a staff training programme and future growers, develoing container facilities for which the company recently gt planning approval and introduction of a new stock control system.
Chessum Plants managing director David White said: "James' appointment is great news for the business. James' wealth of experience will add a depth of strength to our production team. James' role will be to continue to develop our existing rose production business but at the same time develop products and ranges that will maximise the potential of our 40 acre container site. I know James will have a hugely positive effect o shaping the future of our business."
Alcaraz, who was at Burston Nurseries, said: "I am really looking forward to joining the team at Chessum's. The company has over 50 years of rose production history and I believe the relationship with Harkness Roses gives us a great opportunity for the coming years. For me this is a great move as it allows me to use my experience to help Chessum's grow and expand their container business."
Meanwhile, Jason Trainor is leaving Chessum Plants to join the Chessum family business to develop a new cash and carry facility at the existing Briar Patch Nursery site.
David Andrews, who was Home & Garden plant buyer, has gone freelance working with several companies in the UK and Europe supplying plants to garden centres industry but will continue to work with Home & Garden.
Elsewhere, Kersten Catella has left Newey Group.
Garden tools specialists Darlac have appointed Chris Owen as business development manager. He joins Darlac from Mr Fothergill’s, the seed company which recently acquired Darlac.
Darlac has also appointed Denholm Agencies, which operates sales teams across the UK.