Glove and boot company Briers says relaunching every year is "in its DNA" as rival Town & Country relaunched at Glee.
Briers business coordinator Mike Cook said: "We relaunch every year. We never stand still, it’s in Briers DNA"
Cook said Briers was about "affordable style" and had launched its "largest ever promotional range at Glee, with "volume offers and considered purchases" available.
He said the William Morris range was "the shining star". Another range with three fashion colours, Moroccan tile, Falling Flower and Plum Floral is a stand out too, he added.