ISA aims to attract new members

The world’s biggest society for arboriculture has undergone a relaunch to increase membership following thwarted merger attempts.

The International Society of Arboriculture (ISA) aims to double its membership in the UK and Ireland within a year, said UK and Ireland president David Lloyd-Jones. It hopes to lure new members with a rebranded website and magazines. The overhaul would mean the 500 British and Irish members would enjoy closer links with the organisation of 14,000 members in five continents, he said. They would receive discounts on ISA certification, international conferences and publications, and could use the society logo. Colleges could become “affiliate” members and enjoy possible equipment sponsorship from firms. “We are creating strategic links between manufacturers, educators and students, a powerful circle that will give fire to the whole organisation,” said Lloyd-Jones. Restructuring was needed because the society had “lost focus” and needed to play to its strengths, he said. Lloyd-Jones said plans to merge the ISA with the Arboricultural Association (AA) had fallen through despite the members of both voting to join forces in 2003. “The wrong people were in place to action the mandate that the membership of both groups clearly gave,” he said. AA director Nick Eden said: “The AA is hopeful of meaningful talks about its relationship with the ISA in the near future. No further information is available at present but an update on negotiations will be released in the next few weeks.”

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