International plant marketing campaign Colour Your Life UK representative Mark Long said: IPM will be even stronger this year with a new plant competition that looks for the best 'plant stories' and how people tell customers about them.
"The winning plants will receive unprecedented publicity in the international horticultural world, including TV and the print media. With tough economic times continuing, it is crucial for plant people to get their message across, and an international platform such as this is a perfect opportunity."
He added: "The Colour Your Life Award has been run at Plantarium in Holland for the past two years, but internationalising it in this way is a new departure. IPM, which is already a massive event, is making a substantial investment in the awards, and the organisers are very enthusiastic about the project. This will ensure that it receives plenty of attention."
Horticulture Week contributing editor Graham Clarke is an international judge.
To enter the awards, complete the form on the IPM Essen website and email it to firstname.lastname@example.org.