Judges of the award
said: "This is a beautiful combination of emotion, experience and fragrance and it is a special plant."
Van Son & Koot sales manager Jeroen van Dongen said: "This prize is a crown on the work of our PR and marketing department. We increasingly concentrate on experience and emotion, and this plant is a very good example. The prize motivates us to continue in this innovating way.
Joint second place were Salix gracilistyla ‘Mt. Aso', submitted by Joh. Stolwijk & Söhne from Boskoop and Hydrangea macrophylla Three Sisters submitted by De Jong Plant B.V. from Boskoop.
The other plants nominated were Campanula Ambella Intense Purple, Clematis ‘Taiga’, Eryngium ebracteatum, Ilex meserveae ‘Gentle’PBR (Smoothie), Picea abies `Little Santa´, Rosa in special packaging, Staudenmix and Waterplants, Carnivorplants, Cactus and Vegetable seeds in concept.
A professional jury consisting of Monique van Weerdenburg, key account manager Royal Flora Holland, and Board Member of the Stichting Vakbeurs voor de Boomkwekerij, Sytse Berends from Blunt Communicatieadvies, Oliver Mathys of "I green you", Andreas Henk, trade journalist Gabot – Das Gartenbau Portal, Oliver P. Kuhrt, Messe Essen and Amanda Kersten of De Fruithof, judged the submitted plants/concepts.
The Show Your Colours Award IPM 2017 is a cooperation between trade fair organisation IPM and BIZZ Communications.
The Mandevilla sanderi (Hemsl.) Woodson 'Mini Scarlet' received the title in the "Tub Plants" category. The Hibiscus rosa sinensis 'Petit™Orange' presented by Graff Breeding from Denmark received the mark of distinction in the "Flowering House Plant" category. An alstroemeria presented by Könst Alstroemeria from the Netherlands, 'White Pearls', won in the "Cut Flowers" category. The Expert Commission decided in favour of the Picea abies 'Little Santa' presented by Baumschule Artmeyer from Hörstel in the "Woody Plants" category. The jury has distinguished the 'Helleborus Gold Collection Ice N'Roses' (Helleborusxglandorfii) presented by Heuger Gartenbaubetriebe from Glandorf in the "Shrubs" category. The Rosa polyantha 'Smeralda Green Show' presented by Twelve Energy Societa Agricola SRL from Italy emerged as the Special Prize winner this year. For the first time, the trade public was able to choose its favourite. The visitors decided in favour of the winner of the "Shrubs" category: 'Helleborus Gold Collection Ice N'Roses' (Helleborusxglandorfii) presented by Heuger Gartenbaubetrieben from Glandorf.
More than 57,000 trade visitors saw 1,577 exhibitors at Essen 2017.
Central Horticultural Association (ZVG) president Jurgen Mertz reported from Essen: "Plants are conquering the living spaces. Gardening in the city is fashionable. "Urban Jungle" and "Grow Your Own" were the major subjects at IPM Essen 2017. The trade fair focused on house plants in particular. Delicate pink to violet tones (possibly united in one flower) will dominate the coming garden season: "IPM ESSEN has yet again lived up to its reputation as the world's leading trade fair for horticulture and an important place for meetings for networking purposes. Precisely in times of increasing competitive pressure in our sector, it is important to have fresh and innovative ideas. IPM offers the ideal platform in order to let yourself be inspired."
Plants for Europe's Graham Spencer said: "The show was generally pretty good but issues came up around uncertainty with Brexit. That's the bigger issue than what's going to happen. People can plan for something if they see what's coming in."
Book now for the Garden Retail Summit 2017 - the
leading independent knowledge and networking event for executives. Taking place in London on 23rd February, this year's event will focus on growth, and include the opportunities and challenges of 'brexit', learnings from the latest garden centre developments - and will be opened with a keynote address from John Cleland, CEO, Dobbies. For more details and tickets go to: www.gardenretailawards.com/summit