Investment in outdoor décor schemes benefits the UK garden landscaping market

The UK domestic garden landscaping materials market, including horticulture, hard landscaping and garden decoration, increased by 2% in 2016, according to fresh research.

AMA Research's Domestic Garden Landscaping Materials Market Report UK 2017 says subject to the vagaries of the British weather, the market has experienced steady underlying growth over the last 2-3 years as consumers continue to invest in their gardens by updating or upgrading outdoor areas with more modern décor schemes.

In addition, replacement purchases continue to benefit sub-sectors such as containers and horticultural products.

Market size is around £950m, rising to an estimated £980m in 2017, and forecast £1bn in 2018, with the market forecast to be 6% up by 2021.

AMA Research said: "The market has been positive in H1 2017 with good spring weather encouraging gardeners and home owners to update and renew planting and landscaping schemes. The outlook for 2018 and beyond is for steady growth, underpinned by sustained demand for key repeat purchase products, such as bedding plants, but with an element of price inflation from imported products such as planters, pots and decorative items."

There is also a trend towards stylish design and trading up, but at the same time a dominant trend has been low maintenance, exemplified by the recent growth for artificial turf.
Demand for pots and planters has remained resilient as they provide a cost-effective means of updating the garden, providing both colour and flexibility, since they can be easily relocated – something which is becoming increasingly important given that the average garden in new build housing is diminishing.
The fencing sector is particularly affected by weather with the stormy conditions in successive winters benefitting sales of replacement products.
However, design influences are also at play within the market with many consumers upgrading existing fences to more decorative, rather than purely functional designs.
In the decking sector, the uptake of timber decking has plateaued while a new wave of composite decking has helped to sustain demand to some degree in this sector.
The sector remains price competitive and is characterized by significant penetration of imports.
Distribution of landscaping materials is fragmented, and online sales continue to increase.

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