They will seek answers to two questions: What if a sudden innovation turns the entire sector on its head? And what will the consequences be for sustainability?
The seminar is an initiative of Union Fleurs, VGB and MPS. Corporate Social Responsibility.
Dutch businessman Ruud Koornstra will head the discussions that afternoon. He will share his vision of corporate social responsibility. He will certainly also discuss whether ‘disruptive’ innovations are a threat, or should rather be viewed as an opportunity. FloraHolland, Asocolflores (Colombia), Dutch Flower Group, and Blume2000 (Germany) will give input.
Leon Mol, manager of product integrity at AHOLD, will then give a presentation. There will also be time for talks from FSI (Floriculture Sustainable Initiative) and MPS, which will explain their plans.
The last part of the seminar will be a forum discussion headed by Ruud Koornstra, with participation from the speakers who contributed earlier.
‘Disruptive’ innovations often come from start-up companies that break into a branch of industry at once, say organisers. Examples include the arrival of WhatsApp, which placed pressure on the telecommunications sector, and made it necessary to establish other earning models for mobile telephony. Also the taxi-app Uber, which arranges taxi rides that are provided by private individuals.
‘Disruptive’ innovations have such an impact on a sector because many companies have insufficient strategic flexibility and change capacity. Whether this also applies for the international floriculture sector will be dealt with at the seminar. Access to the seminar is free, but pre-registration is mandatory. The seminar will be in English.
Register at www.my-mps.com/en/seminar-2015