Innovation and diversity driving market for clothing in garden centres

A refining of the garden centre clothing offer to suit target demographics, and greater diversity of the clothing ranges available, will drive the sector, says Town & Country.

Town & Country clear macs
Town & Country clear macs
Chief executive Barry Page said: "I believe the outdoor clothing market is crying out for innovation. There is certainly the opportunity to include more stylish and functional clothing that will appeal to a broader consumer audience without alienating the traditional customer.

"The new clear macs and wellies that we launched at Glee combine functionality with a fashionable edge and they were very well received with the garden centre buyers.  These products open up a whole new market for the active person whether they are gardeners, walkers, or the style-conscious. 

"As garden centres continue to develop and become a day out destination for the whole family, retailers need to continue to introduce new ideas and ranges to diversify their offer in order to compete with the high street and other out of town destinations. 

Garden Centre Association Barometer of Trade results for August 2014 showed clothing sales were up 25.85 per cent as compared to August, 2013.



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