Industry campaign gains good response at first show in London

Love the Plot You've Got campaign highlights options for transforming small outdoor spaces

Love the Plot You’ve Got: camapaign launched at Alexandra Palace
Love the Plot You’ve Got: camapaign launched at Alexandra Palace

The Love the Plot You've Got campaign was well received by visitors at its first outing at the Good Life Live/Edible Garden Show at Alexandra Palace in London, according to the Garden Industry Marketing Board.

The industry-wide campaign aims to highlight options for transforming small outdoor spaces and four roadshow gardens have been created to be exhibited at shows during the year.

Alongside a "before" plot are spaces themed around entertaining, growing your own, using containers and decorating a balcony.

Working with new partners Garden on a Roll and GrowWild/Kew Gardens, the HTA is now planning to create a wild flower garden to replace the "before" garden from early May.

Suppliers including Aylett Nurseries, Copely, Mr Fothergill's Seeds, Outdoor Gourmet, Scotts, Witch Garden and Woodlodge have provided products for the feature, which is sponsored by Westland Horticulture.

Good Life Live/Edible Garden Show was the first time that the gardens have been displayed. The next stop on the roadshow itinerary was Van Hage Garden Centre in Great Amwell scheduled for this week and Scotsdale Garden Centre in Cambridge this weekend (see box below).

Love the Plot campaign manager David Arnold said the Alexandra Palace show was "a fantastic first outing" for the campaign and the feature received a lot of interest from visitors.

"Many beginner gardeners have come through the door looking for ideas and inspiration," he added. "People can really relate to the spaces and importantly are signing up for further inspiration through the website and social media."

Aylett Nurseries retail specialist Lyn Eden said: "Everyone is really connecting with the themes of the outdoor spaces - they are creating a real talking point.

"The edible beds, packed with herbs, are really popular - especially to the school groups visiting."

Kirsty Clark from Perrywood Garden Centre, who also attended the show at Alexandra Palace, said the entertainment-themed space caught peoples' attention.

"It has been really insightful to speak to visitors about how they view their gardens - plenty of learning to take back and feed into our own displays," she added.

Dates - Love the Plot You've Got roadshow
11-13 April: Van Hage Garden Centre, Great Amwell
18-19 April: Scotsdale Garden Centre, Cambridge
25-26 April: Webbs of Wychbold, Worcestershire
2-3 May: Bute Park, Cardiff
8-10 May: Garden Show Ireland, Belfast
23-24 May: George Square, Glasgow
29-31 May: Gardening Scotland
23-24 June: National Plant Show, Stoneleigh Park
27-28 June: Whitehall Garden Centre, Lacock, Wiltshire
7-9 July: Solex, Birmingham NEC
17-20 July: Home & Garden Show, Stratford-upon-Avon

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