Indoors will welcome in the outdoors in 2017, says John Lewis

Retailer John Lewis is predicting "the outdoors will come indoors next year bringing a touch of nature into living spaces will create a contemporary design statement".

The department store’s annual retail report, for 2016, said for 2017: "Cacti will be the pot plant of choice. And for the less green fingered, faux plants will prove a popular alternative. Also taking its cue from nature, green will be the interior colour of the year."

The "how we shop, live and look" report reveals plenty of evidence of "brave, not beige" purchases in the home, where ornamental pineapples popular in home decor and plastic flamingos sales up 200 per cent.

John Lewis said 2016 has been the year of "big events" such as Brexit, "which will affect consumer confidence in the long-term".

The retailer said customers were shopping either "urgently", looking for "entertainment and inspiration", looking for advice, or shopping "on a whim".

Smartphone orders were up 60 per cent and Smartphone web traffic was up 30 per cent.

John Lewis said the "Goldilocks effect" of trialling goods was important, with feel, touch, smell, see and listen options given on relevant products.

Seasonal sales have grown, with Easter product up 99 per cent in five years and Halloween up nine per cent in a year.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

Why are small garden centre groups expanding?

Why are small garden centre groups expanding?

After Coolings bought a third site in Kent this October, what is driving garden centres to add extra locations to their offer?

Is targetting younger buyers a distraction for garden centres?

Is targetting younger buyers a distraction for garden centres?

Garden centres may be better off looking towards their traditional demographic than chasing young customers.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles