EGO marketing director Steve Roskell said: "EGO is the top selling battery powered garden products brand in the United States and achieved this status during its first season on the market. We have specifically elected to go exclusively down the independent dealer and garden centre route in the UK. Over the past decade the majority of profit available to retailers on lawnmowers and powered garden equipment has been squeezed as multiples drive prices ever downwards.
"By maintaining our route to market we can offer garden centres the opportunity to move back into the sector with a premium and unique product with margins safeguarded from these high street pressures. We have enjoyed an incredible first season and look forward to establishing EGO as the must-have brand for cordless garden machinery."
Product for garden centres and independent dealers is distributed by Henton & Chattell.