Seasonal players in the gardening market are causing price deflation - and that needs to be watched although is not yet having an impact on independent garden centres, say leading retailers.
The British Retail Consortium-Nielsen Shop Price Index - April 2015, found DIY, gardening and hardware was the only category to report an acceleration in its deflation rate from -2.5% in March to -2.8% in April.
The index said promotions now made up one-third of grocery spending. Those promotions are being replicated in gardening offers at discounters such Aldi and pound stores.
British Retail Consortium director general Helen Dickinson said: "The falling prices of non-food goods slowed down very slightly, while offering up great deals in clothing, electricals, books, stationery, home entertainment, DIY, gardening and hardware. These trends help to illustrate how retail has helped the consumer keep the cost of living down in recent years."
Ayletts director Adam Wigglesworth said: "At the moment, discounters are not making an impact. You have to be competitive. But where you can differentiate on lifestyle products it's different."
Squires managing director Dennis Espley said: "There's competitive pricing from like-minded businesses including garden centre chains and supermarkets."
BRC-Nielsen Shop Price Index April DIY/gardening/hardware deflation - 2.8%