The 12 short informative product videos, each one to two minutes long, feature Osmocote controlled release fertilizer, Peters Professional and Universol water soluble fertilizers as well as Exemptor. They are led by ICL technical manager Andrew Wilson.
ICL marketing representative Adam Ferjani said: "Packed with practical advice as well as technical information, the videos have been shot on location at nurseries where the products are used. The footage can also be found on our new website, www.icl-sf.co.uk. This format seems very popular with growers, the series has already attracted over 1,000 views in total.
"Responding to demand, we recently extended our popular Universol portfolio with new hard and soft water options making a complete range for all growing circumstances and water qualities. New additions include growing and finishing formulae. Growers can now view a two minute video telling them all they need to know."
For growers interested in vine weevil control, the channel also features a recent presentation by Andrew Wilson and Dr Colin Mumford, of Bayer Crop Science, on the role Exemptor is playing in controlling this pest.