Husqvarna robotic lawnmower prize aims to breach UK market

The world's largest producer of outdoor power products, Husqvarna, is launching the UK's first and biggest robotic lawnmower giveaway worth £300,000.

The Husqvarna Automower Challenge, aims to recruit 100 participants, from across the UK, to trial the Husqvarna Automower in their garden, allowing them to see for themselves the benefits of the world’s most advanced robotic mower.

Over the last three years’ sales in Scandinavia have risen 200 per cent while in France, following a similar Husqvarna Automower Challenge last year, Husqvarna sales increased by 150 per cent. The Uk has yet to see automatic lawnmowers take off, though Husqvarna hope this is all about to change.

Husqvarna UK sales and marketing director Ken Brewster said: "The awareness around robotic lawnmowers in the UK is significantly lower than in Europe. We want to show UK gardeners that robotic lawnmowers have huge benefits immediately saving time, eliminating noise, ease of use and environmental advantages.

"English lawns have a world-wide reputation of being immaculate, lush and of course striped and what we’re curious to find out is how much culture plays a big role when it comes to maintaining the lawn. We are eager to learn how the gardening nation will experience and respond to having a robotic mower managing their lawn."

The Husqvarna Automower Challenge will be open for entries from 18 February to 31 March when the 100 will be revealed. 

To qualify to take part in the challenge, participants must have access to a lawn which is between 500m2 and 6,000m2, be active on social media and be able to capture and upload video content online, to share their Husqvarna Automower experiences. Enter at

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pots and containers

Pots and containers

Superior propagation products can justify extra expenditure by providing precise cell fill, optimum root development and healthy plugs, writes Sally Drury.

Business Planning - Inflationary pressures

Business Planning - Inflationary pressures

How can horticulture businesses respond to Brexit-fuelled inflation? Neville Stein outlines the options.

Garden centre profile: Mappleborough Green Garden Centre

Garden centre profile: Mappleborough Green Garden Centre

Phase two of the redevelopment of the former Badger Nurseries has delivered rapid and impressive results, Matthew Appleby discovers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. NEW: 2016 listing just published

Garden Centre Prices

GARDEN CENTRE PRICES w/e 21 September 2016
GARDEN CENTRE PRICES w/e 24 August 2016

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here