HTA's Retail Development Forum to tackle e-commerce

E-commerce's growing importance to the garden industry and predictions that in five years' time half of all garden purchases will be influenced by information viewed online have led to the subject being the focus of the HTA's Retail Development Forum meeting next month.

Andrew Wilson from Catalogue Consultancy will talk about how garden centres can integrate web marketing into their marketing portfolio in the most effective way.

Wilson, who has worked for companies such as Hotel Chocolat, John Lewis and Thompson & Morgan, will not confine his presentation to strategic and theoretical marketing, but also offer delegates information and guidance on how they can make immediate improvements to their online marketing.

In addition, he will look at the role of the website within a business, ways of boosting web performance and how a business can gain the full benefits of multi-channel retailing. He will also explore how a website can enhance the brand of the business.

HTA business development director Tim Briercliffe said: "E-commerce is an area our retail members know they need to develop. We are delighted to welcome Andrew to the Retail Development Forum and are confident that those businesses that attend will benefit significantly from his expertise."

The Retail Development Forum is aimed at medium to large retailers with a turnover in excess of £2m.

 

Dates of January Retail Development Forum

  • 19 January Central Group. Venue: Palmers Garden Centre, Leicester 
  • 20 January Northern Group. Venue: TBC
  • 21 January Southern Group. Venue: Hillier Garden Centre, Botleyn 

 

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