Initiated by the newly formed HTA bedding plant group, the event will be held at Ball Colegrave's Banbury headquarters on 28 October. The event aims to provide up-to-the-minute, sector-specific market information.
Farplants sales manager and HTA bedding group member Nick Richards said: "We haven't had a conference purely devoted to bedding in the past so it's good to raise the profile of the sector."
New to the line up is New Leaf Sustainability Partnership's Charles Drewe, who will discuss peat alternatives for the professional market.
The Future Foundation's Pippa Goodman will offer delegates an insight into consumer behaviour, while Webbs of Wychbold managing director Boyd-Douglas Davies will discuss retailer expectations.
Cultivaris's Garry Grueber is due to talk about the bedding plant of the future, giving a perspective on the product.
HTA Lean consultant Neil Fedden will look at logistics and efficiency improvements, highlighting the potential benefits of Lean for bedding producers.
HTA business development director Tim Briercliffe will conclude the programme, considering trends and outlining what needs to be done to grow the sector.
Lovania Nurseries' Charmay Ball, a HTA bedding plant group member, added: "The Bedding Focus conference will be a great opportunity for growers to meet together and be informed on key business developments and topical issues facing our industry."
- To reserve your place, email email@example.com. For further details, visit www.the-hta.org.uk/events.