HTA to unveil older gardener internet use research at Glee

HTA market information manager David Denny will talk about consumer trends and in particular the 'core garden centre shopper', which is the older keener gardener.

David Denny - image: HTA
David Denny - image: HTA

He said Eyetracker research of cameras attached to customers in garden centres showed retailers need to place goods at eye level and move products off the floor to stop older customers having to bend down.

Denny said HTA figures showed older shoppers are using the internet more to research and buy garden products and he will present more evidence of this at the show.

He said a "substantial proportion of older keener gardeners" were now using the internet for gardening and that should influence how garden retailers behave in the future.

Latest US research found 39 per cent of older people do not use the internet, with 15 per cent of people overall not going online.

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