HTA trial garden gift card at Ayletts garden centre

HTA and its gift card partner Store Financial have tested the technology behind the planned HTA Garden Gift card at Ayletts Nurseries and Garden Centre.

The test showed how redemption of the cards would be restricted to participating HTA members and that it would be easy for those members to process the cards without any new equipment or changes to the tills or payment system, said the HTA.

 Ayletts MD Adam Wigglesworth said:

"I was very impressed with the demonstration of the gift card system by the HTA and Store Financial. Everything worked as described and the cards were accepted with no need to make changes or modifications to our system. Once we were set up as a redeeming location everything was very simple and the transaction went through like any other payment card."

HTA Garden Gift Card general manager David Butler added:

"It was important to demonstrate both how simple this technology is for members to use and also how we can limit redemption of the cards to participating members only.  The new HTA Garden Gift Card has the potential to generate significant additional business for members and we are on track to launch our planned pilot programme this summer."

Contact gardengiftcard@the-hta.org.uk for details.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles