HTA signs up Brompton Bicycles and EFSA for Futures event

Will Butler-Adams OBE from Brompton Bicycle and Ronald Van Veen from the European Floral and Lifestyle Product Suppliers (EFSA), have been unveiled as the latest speakers to join the programme for the HTA Garden Futures Conference.


The conference and dinner take place on Wednesday 30 September at Heythrop Park, Oxfordshire. The theme for this year’s conference, sponsored by Hozelock and Scotts Miracle-Gro, is ‘Embracing Change’.

The event brings together players in the garden industry to consider practices and ideas from business leaders and experts.

An Early Bird Rate that ends on 28 August.

Brompton Bicycle CEO Will Butler-Adams OBE, is an entrepreneur and keynote speaker. Brompton Bicycle is enjoying exponential growth with over 40,000 folding bikes each year from their UK factory.

Ronald van Veen, chairman of EFSA, will provide information on upcoming trends and explain how his own company EDELMAN BV benefits from the trend forecasts and other initiatives that EFSA launches for its members.


Other conference speakers include:

Simon Jack, business and economics presenter for Radio 4’s Today Programme

Dennis Reid, from Retail Performance Specialists

Echo Lu, Managing Director of Homebase

David Domoney, TV gardener and broadcaster
Chris Collins, landscaper and former Blue Peter gardener

Simon Davies, Group Marketing Director for Hozelock
Barry Page, CEO for Town & Country
A panel session, chaired by Matthew Appleby of Horticulture Week, will be about what the changing landscape means for garden retail. Panellists include Matthew Bent, Managing Director of Bents Garden & Home, Sam Bosworth Director of Choice Marketing and Julian Winfield, Chief Executive of Haskins Garden Centres.

This year’s after dinner speaker is former BBC senior weatherman Bill Giles OBE.


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