University of Reading researchers will identify the footprint as part of new HTA measures aimed at helping the horticulture sector become “lean, green and mean”.
HTA director general David Gwyther said: “Our new initiatives will help all our members adapt and succeed even more in the current changing business environment.”
Among the steps being introduced is a package of “lean” initiatives for members, including a dedicated consulting team.
The HTA has also completed an Environmental Strategy, which identifies “green” issues the industry must consider. It includes action plans to help businesses respond to consumer interest in environmentally friendly products.
Other initiatives will look at the scope to exploit local products in marketing, and the introduction of a mystery shopping service.
A guide to selling plants for nurseries will be released, to demonstrate how growers and retailers can work more closely together.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletins
Sign up now