HTA replace plant of the month with plant of the moment

The Horticultural Trades Association (HTA) has developed a new monthly plant promotion - 'Plant of the Moment'.

Adam Pasco
Adam Pasco

The new consumer campaign has evolved from the existing Plant of the Month campaign that will end this year.


Month by month this new promotional plant calendar will highlight planting ideas as well as plants at their best to help customers create gardens that are full of colour and interest throughout the year.


It will also work as part of the industry wide ‘Love the Plot You’ve Got’ campaign that encourages people to make the most of their outside space.


The HTA worked with gardening consultant and journalist Adam Pasco to produce the calendar which was also agreed upon by UK growers and retailers.


Each month will feature reliable and trustworthy plants that are guaranteed to perform well in almost any garden, including many that have received the RHS ‘Award of Garden Merit’.


Retailers are encouraged to use ‘Plant or the Moment’ to attract customers back into their centres month on month and ultimately sell more plants! The calendar can be used to create vibrant plant displays with great looking plant combinations and planting recipes to inspire customers.


The calendar for 2016-17 is:


January - Create a winter wonderland

February - Camellias for early colour

March - Spring has sprung with perfect primulas

April - The magic of maples

May - Thyme for herbs

June - Colourful clematis collection

July - Bring in the butterflies

August - Get creative with ornamental grasses

September - Fashionably late perennials

October - In search of ‘berried’ treasure

November - A celebration of colourful cornus

December - Festive favourites

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