Businesses with a turnover of less than £1 million can attend this year’s conference for £99 plus VAT.
Business development director at the HTA Tim Briercliffe said: "It has been a tough year for the horticultural sector and thanks to the sponsorship support for this year’s event we are delighted to be able to offer a special rate for smaller businesses."
He added: "This year’s event is packed with content to help HTA members survive, adapt and grow in these tough economic conditions. The conference will be useful to large businesses within the sector but this year in particular it will be of equal value for smaller nurseries and retailers.
"With sessions covering peat and water use, as well as tips on developing sustainable independent businesses, the conference will specifically meet the challenges faced by small businesses. Using social media and novel ideas for marketing plants are also high on the agenda."
The conference will take place on 10 October at One Great George Street, London.