NGGV general manager David Butler said of the 2,000 garden centre scheme:
"The National Garden Gift Voucher scheme is the single largest promotional programme supporting garden centres, retail nurseries and other garden retail outlets in the country. It is particularly encouraging to see retailers restocking with vouchers after the busy Christmas period as we know that the more vouchers that are in circulation at this time of year, the more visits to garden retailers we can expect to see in the spring and summer."
HTA research found that 55 per cent of NGGV purchasers make a special visit to buy NGGVs, which equates to over 800,000 extra visits each year to participating retailers. The same research shows that 67 per cent make other purchases at their chosen retailers when buying their NGGV, leading to nearly one million extra purchases.
"Participation in the NGGV scheme is one of the most cost-effective ways of bringing additional footfall into any garden retailer. Scheme members are supported with free merchandising and point of sale material and will this year benefit from three major promotions in the build up to the 50th anniversary of the scheme in 2012."
See www.the-hta.org.uk/pos .