The meetings will provide top tips on developing a marketing plan and ensuring that garden centre owners are maximising marketing spend.
Scott will look at:
• Developing a marketing plan – assessing business performance, customer market research and setting goals
• Choosing appropriate marketing vehicles – maximising local advertising, social media and, loyalty marketing
• Measuring success – the benefits of measurement, setting measurable parameters and how to go about it.
Scott has 20 years of senior level retail expertise with companies such as George Clothing and Per Una where he was involved in their brand direction, business unit management and merchandising from conception through to maturity.
Project manager for the HTA Retail Development Forum and chairman of the Central Group, Andy Campbell said:
"Having spoken to Tony whilst setting up these sessions I just know they are going to be highly engaging and will inevitably stimulate a lot of positive discussion and action within member businesses."
Dates and venues for the next round of RDF meetings:
15th February – Southern Group – RHS Wisley
16th February – Northern Group – Burleydam Garden Centre, South Wirral
17th February – Central Group – Brigg Garden Centre, Lincolnshire
For further information about attending the next meeting or joining the RDF contact the HTA Business Development team on 0118 9303132 or email firstname.lastname@example.org
The HTA Retail Development Forum is aimed at medium to large retailers with a turnover in excess of £2m. Meetings are held quarterly in members’ centres and also provide the opportunity for the host centre to capture input from the rest of the team on major developments and category management initiatives within their business.
Benefits of the scheme also include:
• The ability to access high calibre expertise from outside the industry
• An opportunity to benchmark key performance data with comparable businesses
• A confidential forum to exchange and discuss business development ideas with peers
• An informal networking environment for shared learning
The topics to be covered in future RDF meetings include: garden centre design, layout and customer flow; enhancing the shopping experience; commodity and visual merchandising and a study tour visit to non garden retailers to see first hand these concepts in action.