by Nina Pullman
The HTA will test members’ interest in apprenticeships through a survey run in partnership with Pershore College, Worcestershire.
It is set to take place this October and will be online to increase potential for analysis.
The survey aims to discover the likelihood of operators recruiting an apprentice in the next year and the results will inform future apprenticeship schemes and delivery.
Increasing numbers of young people who are considering apprenticeships as a University alternative can provide HTA members with an opportunity to recruit talented people.
But businesses are often put off by the vast amounts of information available. HTA aims to clarify the process with the help of Pershore College.
Employer engagement manager at Pershore College Helen Dickson said: "Working with the HTA will allow us to educate employers with the details of apprenticeships and how they work."
She explained: "We plan to use partner colleges across the UK to help deliver apprenticeship programmes, which will allow us to work collaboratively with all HTA members."
HTA training and careers manager Penny Evans said: "We wanted to work with Pershore College because of their success with the Garden Centre Group and Midland Regional Growers. We needed someone with that kind of experience and they are set up, keen and eager to work with us."
She added: "At the moment their role is advising and guiding us as we put this survey together."
Pershore College will be a lead partner in delivery of apprenticeships run by the HTA, depending on the survey results.