He has a diploma in horticulture and an HND in commercial horticulture and has worked in nurseries and garden centres in Aberdeen, Lincolnshire, Kent and New Zealand. This was followed by a six-year stint managing the family forestry business before a number of roles outside the industry. He is the fourth generation of his family that have owned and managed Ben Reid.
He has represented Scottish members on the HTA Council for the last 10 years. Fraser said: "It is an honour and a privilege to be appointed to the board of the HTA at such a dynamic and exciting time in the organisation's development. I look forward as a retailer and a grower to represent the HTA’s membership to help their trade association effectively support their businesses."
HTA president Adam Wigglesworth said: "Simon’s experience will strengthen the board and assist in ensuring the HTA helps our members to meet the challenges and embrace the opportunities they face. Simon has been an active member of the association for many years and I am delighted that he has agreed to take up this position."
Stan Green and Geoff Caesar are stepping down, while Adam Taylor is new president from September.
The HTA is looking for a two-day a week chairman to replace chief executive Carol Paris, who left in March.