HTA announces Love the Plot You've Got classes

Dates and venues are now available for the Love the Plot You've Got Masterclasses which take place in spring 2015.

The one day masterclasses, designed to help garden centre teams help their customers ‘love their plot’, will be run by garden centre consultant Ian Boardman of IBBIS (UK).

The courses are aimed at garden centre plantarea, garden care and outdoor living staff. The sessions will cover different aspects of the campaign.

This will include the findings of the consumer research into what 30-45 year olds want from their outdoor spaces along with information about how the campaign is being publicised, how centres can link in with the activity, before and after garden concepts and ideas on maximising sales opportunities.

The masterclasses which run on 4th, 5th, 17th, 19th, February and 12th, 13th, and 17th March cost £75 (plus VAT). To find out more and to book your place contact Ian Boardman – i.boardman@ibbis.co.uk

Love the Plot You’ve is a new garden industry campaign to demystify and popularise gardening amongst consumers who currently see the pastime as hard work and primarily for older people.

The campaign is targeting consumers aged between 30-45 years old who have access to a garden or outdoor space but don’t currently make great use of it.

A consumer website will go live in early 2015 which will provide inspiration and ideas for this audience. There will also be a series of regional roadshows taking place across the country providing real examples of different themed gardens and projects.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre and nursery experiences: the next big trend in 2018?

Garden centre and nursery experiences: the next big trend in 2018?

Reports say today's shoppers are as keen to take in "experiences" as they are to shop - and garden centres say they are well-placed to take in the trend.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

What benefits can buying an extra garden centre bring to retail owners?

What benefits can buying an extra garden centre bring to retail owners?

More garden centres are adding an extra location to their offer - Coolings in Kent being the most recent example of the trend. But why are they doing it - and what are the benefits?


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles