The one day masterclasses, designed to help garden centre teams help their customers ‘love their plot’, will be run by garden centre consultant Ian Boardman of IBBIS (UK).
The courses are aimed at garden centre plantarea, garden care and outdoor living staff. The sessions will cover different aspects of the campaign.
This will include the findings of the consumer research into what 30-45 year olds want from their outdoor spaces along with information about how the campaign is being publicised, how centres can link in with the activity, before and after garden concepts and ideas on maximising sales opportunities.
The masterclasses which run on 4th, 5th, 17th, 19th, February and 12th, 13th, and 17th March cost £75 (plus VAT). To find out more and to book your place contact Ian Boardman – firstname.lastname@example.org
Love the Plot You’ve is a new garden industry campaign to demystify and popularise gardening amongst consumers who currently see the pastime as hard work and primarily for older people.
The campaign is targeting consumers aged between 30-45 years old who have access to a garden or outdoor space but don’t currently make great use of it.
A consumer website will go live in early 2015 which will provide inspiration and ideas for this audience. There will also be a series of regional roadshows taking place across the country providing real examples of different themed gardens and projects.