They said: "Automatic watering provides numerous consumer benefits. However, engagement to the category by UK consumers is low. Discover how consumer insights have led Hozelock to completely re-design its product portfolio, to engage with new consumers and craft the future of automatic watering."
The Ideas Network is now looking after the PR for Hozelock.
The Birmingham-based £100m turnover company had pulled out of Glee but return this year. Marketing manager Carol Wright said "As the UK’s number one garden watering brand, we are delighted to be attending Glee once again. It is an ideal platform for our 2016 new product launches, so visitors can experience first-hand the real innovation that they have come to expect from Hozelock. With our British manufacturing heritage, unrivalled development expertise and true passion for gardening, we can promise exciting times ahead for retailers."