Hortipak sales director Tracey Dunn-Me and My Job

How did you get started in the industry? I joined Hortipak as in 2000 heading up the artwork studio team.  I had previously worked in educational consultancy, but when the chance came up to join the family business in horticultural print I jumped at it.

What does your typical day involve? Our business depends on meeting our customers’ changing needs in a market with a lot of challenging outside forces.  No day is the same, especially in the height of the season!  I work closely with the sales team, our large customer accounts and overview with the project management team at our Yorkshire manufacturing site.

What advice would you give to others starting out? The key to success in horticultural print is flexibility, logistical organisation and plenty of creative innovation.  Be prepared to multitask and think on your feet to deliver the best customer solution.

What is the best aspect of your jobThe challenge of giving our customers the creative solutions that they need to add value to their plants.  There’s never a ‘quiet day at the office’.

And the worst? Working within a seasonal business, affected by weather and the fast changing requirements of our customers’ customers can cause some headaches!

What has been your greatest achievement at work? I was extremely proud to become the Sales Director in November 2016 and look forward to working with the senior management team to take the business forward.

How do you wind down after a hard day at work? I love to cook for my family and friends.  I’ve caught the gardening bug from being in the industry and always have a project on the go.

What does the future hold? Building on the continuous improvement we pride ourselves on to grow our market share and continue to offer creative, innovative solutions for the green market.


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