Horticulture Wales to stage ornamentals merchandising event

Plant growers and retailers across Wales can learn how to make their displays stand out from the competition at a workshop later this month led by Paul Pleydell.

Paul Pleydell
Paul Pleydell

Supply chain efficiency project Horticulture Wales is staging the free event on 20 August from 10.30am until 2pm at Moreton Park Garden Centre near Wrexham.

The ‘Merchandising for Ornamentals’ workshop is aimed at helping Welsh horticulture businesses learn how to present, manage, and display their plants and flowers in the most effective ways to engage with customers and increase sales.

Pleydell, is director of consultancy PleydellSmithyman, and in May was voted number 32 in Horticulture Week’s annual ‘Garden Retail Power 100’ of key influencers.

Pleydell is a regular keynote speaker for organisations including the HTA, the Garden Centre Association (GCA), and the Garden Industry Manufacturers' Association (GIMA).

The event will highlight the latest trends in garden centre retailing, in particular the rise of ‘experiential retailing’, which stresses the importance of providing customers with unique, memorable experiences. It will also explain how to accurately benchmark and analyse sales performance, while Pleydell will share a number of his innovative ideas to boost plant sales.

Horticulture Wales project development officer Louse Dolan said: "Consumer confidence in the garden industry is rising at the moment, with garden centre sales to the end of May 21 per cent higher than the same period last year. This workshop aims to give horticulture businesses in Wales the ideas and inspiration to tap into this increasing optimism and grab a larger share of the £5 billion-a-year garden retail market."

Contact Louise Dolan on 01978 293967 or email horticulturewales@glyndwr.ac.uk to reserve a spot.

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