Horticulture helps Waitrose

Total Waitrose sales to February 6 excluding fuel were up 0.8 per cent with sales driven by Valentine's Day preparations and promotions themed around Chinese New Year.


Horticulture sales in Waitrose branches were up by 2.6 per cent in total while sales of cut flowers in branches rose by 6.3 per cent. Valentine's gifts saw a 54 per cent uplift.

Chinese New Year, which began on Monday 8 February, led to a 500 per cent surge in sales of Chinese-style crockery driving a 6.7 per cent uplift across total Homeware sales.

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