Horticultural Trades Association forms marketing committee of garden centre owners, suppliers and growers

The Horticultural Trades Association (HTA) is establishing a new marketing committee to bring together marketers from retailers, growers and garden goods suppliers to help identify marketing issues and priorities and drive new promotional activity to encourage greater investment in gardens and gardening in the UK.

The committee has been created following an exploratory meeting held at the end of last year and will meet for the first time in April. The exploratory meeting identified a better coordinated web presence to provide inspiration and information to gardeners and potential gardeners as a key priority. Other priorities identified at that meeting and which will be addressed by the new committee include more consumer PR activity, better market information and greater training and merchandising support for garden retailers.

HTA director general David Gwyther said: "This new committee marks an important stage in the development of our industry and recognises the need for a coordinated approach to presenting plants, garden care products and other garden goods to an increasingly marketing savvy and technological competent consumer".

"We need to engage consumers where they choose to be, which increasingly is online, inspire them to do new things with their outdoor rooms, and present solutions to their garden challenges. At the same time we need to remind them that there is a massive networking of knowledgeable, specialist garden retailers backed by a supply chain that can help them with all of this".

The new committee will be chaired by HTA president, Caroline Owen of Scotsdale Garden Centre. Other committee members are:

  • Adam Wigglesworth, Aylett Nurseries
  • Adrian Marskell, Bransford Webb Plant Company
  • Caroline Owen, Scotsdale Garden Centre (chair)
  • Helen Bent, Bents Garden Centre
  • Jane Lawler, Gardman
  • Jo Davey, John Woods Nurseries
  • Keith Nicholson, Westland Horticulture
  • Nick Richards, Farplants Sales
  • Paula Parker, Scotts Miracle-Gro
  • Sally Cornelissen, Burleydam Garden Centre

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Climbing roses

Climbing roses

Walls, trellises, pergolas and even trees can all be brightened up by these beautiful blooms, writes Miranda Kimberley.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles