The Horticultural Trades Association (HTA) is establishing a new marketing committee to bring together marketers from retailers, growers and garden goods suppliers to help identify marketing issues and priorities and drive new promotional activity to encourage greater investment in gardens and gardening in the UK.
The committee has been created following an exploratory meeting held at the end of last year and will meet for the first time in April. The exploratory meeting identified a better coordinated web presence to provide inspiration and information to gardeners and potential gardeners as a key priority. Other priorities identified at that meeting and which will be addressed by the new committee include more consumer PR activity, better market information and greater training and merchandising support for garden retailers.
HTA director general David Gwyther said: "This new committee marks an important stage in the development of our industry and recognises the need for a coordinated approach to presenting plants, garden care products and other garden goods to an increasingly marketing savvy and technological competent consumer".
"We need to engage consumers where they choose to be, which increasingly is online, inspire them to do new things with their outdoor rooms, and present solutions to their garden challenges. At the same time we need to remind them that there is a massive networking of knowledgeable, specialist garden retailers backed by a supply chain that can help them with all of this".
The new committee will be chaired by HTA president, Caroline Owen of Scotsdale Garden Centre. Other committee members are:
- Adam Wigglesworth, Aylett Nurseries
- Adrian Marskell, Bransford Webb Plant Company
- Caroline Owen, Scotsdale Garden Centre (chair)
- Helen Bent, Bents Garden Centre
- Jane Lawler, Gardman
- Jo Davey, John Woods Nurseries
- Keith Nicholson, Westland Horticulture
- Nick Richards, Farplants Sales
- Paula Parker, Scotts Miracle-Gro
- Sally Cornelissen, Burleydam Garden Centre