Garden Re-Leaf organisers hope the initiatives will raise £20,000 for Greenfingers.
Hundreds of garden centres, growers, manufacturers and distributors are expected to participate in this year’s national Garden Re-Leaf Day on 8 March 2013 to launch the spring garden retail season, engage with gardeners and raise money for charity.
The HTA’s initiative, designed for National Garden Gift Voucher (NGGV) stockists, is a spot-the-ball-style competition called: ‘Find The Winning Plot’.
On a first-come, first-served basis, stockists will be able to apply for one of 200 shares of a £5,000 prize pot of HTA National Garden Gift Vouchers. Every participating retailer will receive an activity pack including a giant ‘Find the Winning Plot’ poster, a £25 NGGV prize and POS materials.
In the run-up to Garden Re-Leaf Day, customers will be able to pay £1 to pick from 100 gardening plots shown on the poster, one of which hides the hidden prize of £25 of NGGVs – with the winner revealed on Garden Re-Leaf Day.
In addition, every HTA member will be offered a Garden Re-Leaf Day Fund-Raising Pack to make it easy to take part.
Garden Re-Leaf’s founder, Hillview Garden Centre’s chief executive Boyd Douglas Davies, said: "We’re urging all garden centres, suppliers, landscapers and industry supporters to take advantage of Garden Re-Leaf Day.
"It’s not just about fundraising – it’s also about getting people shopping for their gardens again after the winter months, engaging customers young and old, and kick-starting the gardening season."
Garden Centre Group will be joining more than 500 participants across the gardening industry which organisers expect to get involved. Many will run their own special events, promotions and initiatives both on the day itself, and across the trading weekend – which includes Mothering Sunday.
In 2012 more than £52,000 was raised for Greenfingers by Garden Re-Leaf Day participants.
Ideas for the day include the Celebrity Gardening Quiz kit which includes a CD of questions set and recorded by TV and radio gardeners David Domoney, Christine Walkden, Joe Swift, Toby Buckland, Pippa Greenwood, Matthew Biggs, Peter Seabrook and Bob Flowerdew, as well as a PDF colour poster, draft press releases to send to local media, and a step-by-step guide to running the quiz.
To order your quiz kit, email Pat Adams at the Garden Centre Association on firstname.lastname@example.org, or telephone 01993 871456.
The HTA’s ‘Find the Winning Plot’ pack and fund-raising pack will be available from 1 February via the HTA web portal www.htamembers.co.uk or by emailing email@example.com.