Prize money of EUR10,000 (£7,930) is up for grabs for one of the 18 companies shortlisted for the Horti Fair Innovation Award, which is offered by show organisers of the International Horti Fair and Reed Business.
Chairman of the jury Gijs Kok said he is impressed by the higher number of innovative, retail-focused concepts, particularly from the floriculture sector.
The show will see the world premier of a closed glasshouse system from Finland. The Novarbo concept features shower curtains positioned between growing crop rows, which allow heat to evaporate after watering.
American-made PakSense Ultra Contact Labels will also be introduced. They can be attached to plant pots prior to delivery, and contain an LED light that flashes to warn when the temperature deviates from the temperature the plant should be kept at during transport.
The theme of the exhibition this year is Growing Sustainably and one of three new pavilions will be the Good & Green Pavilion, which will house sustainable products aimed at larger supermarket and garden centre customers. The others are the House of Software and Retail Inspiration.
Kok explained: "There is naturally an exceptional volume of interest in energy and the related optimisation of the climate."
- See www.hortifair.nl.