The initiative, which includes story-boards, focuses on growing methods and provenance, "highlighting nurseries that grow their plants using sound and skilful production methods when generating their stock".
Hooksgreen Herbs is the first to pilot the Master Grower scheme at this year’s RHS Flower Show Tatton Park, "celebrating the skill and experience the nursery has to offer and exemplifying the very best in growing".
The feature tells the story of Hooksgreen Herbs and their journey to the show and will take visitors behind the scenes of the nursery and "introduce the dedicated professionals that run the business".
RHS shows floral marquee manager Helen Boem said: "We are delighted to be working with Hooksgreen Herbs to launch the Master Grower initiative. It’s a great opportunity to highlight and award recognition to specialist nurseries that exhibit at our shows and inform our members and visitors what really goes on behind the scenes at nurseries. We want to inspire visitors to grow and learn about new plants and get to know the exhibitors that grow them."
The feature will run every year with a different nursery featuring at each of the RHS Shows. To qualify, a nursery needs to demonstrate a number of business and exhibitor competencies.