Capitalising on this, the Dutch glasshouse technology supplier used the show to launch two variants of existing products for emerging markets. The i4All is a wireless solar-powered open-field crop monitor that measures sunlight, air and soil temperature and humidity, wind and precipitation.
"The grower has information on climate conditions instantly available, rather than having to rely on his gut feeling," said Hiwat.
It can be used with the new iSii Aqua Compact irrigation computer. Already available in 12 languages, this can be managed via a range of web-enabled devices, including Apple's iPad.
"These have to be cost-efficient for growers who don't necessarily have much technical knowledge," he added.