But its customers who sell the biggest batches by far are the garden centres, with peak season being from April to October, said bee farmer Cris Reeves who runs the Cheshire-based brand.
Garden centre customers include Walter Smith Fine Food at Bridgemere Garden World near Nantwich in Cheshire.
"Many garden centres have extensive food areas now and we’ve discovered that visitors seem to have a real appetite for honey," he said. "I guess it’s a product that fits in well with the whole ethos of the outdoors, the garden, nature and the environment.
"Honey is also a very versatile and popular product. It’s not just for putting a buzz in your breakfast by spreading on toast. It has a whole bunch of culinary uses… from sweetening desserts to introducing a special stickiness into certain recipes. It’s also a natural sugar substitute, and hay fever sufferers swear by it as a natural remedy to ease the unpleasant symptoms they suffer.
"We’ve been delighted by how well received Haughton Honey has been since we launched last year and are looking forward to expanding our trade customers as word spreads about our honey."
Five pence from the sale of each jar of Haughton Honey is donated to the Bumblebee Conservation Trust to help protect bumblebees, and preserve and restore their habitats.