Homebase swaps Nectar for low prices

Homebase, now owned by Bunnings, has pulled out of the Nectar loyalty card scheme.

The 19 million cardholder scheme also includes Sainsbury’s and BP.
New owner Bunnings, which bought 265-store Homebase for £340m in January, wants to spend the cost of being part of Nectar on lowering prices.

"Following a successful seven-year partnership, and after careful review, it has been agreed that Homebase will leave the Nectar programme at the end of the year,’’ a Bunnings spokeswoman told The Australian. "This means customers will no longer be able to collect or spend points in store after December 31. Our priority now is offering customers low prices across a wider range of home and garden improvement products."

Meanwhile, Bunnings' slogans "Lowest prices are just the beginning’’ and "Lowest prices everyday" have both refused by the Intellectual Property Office. It is believed the slogans were refused because they were too general.

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