Homebase launches children's garden promotion

The Skinny Jean Gardeners, regulars in the CBBC Blue Peter garden, are calling for parents turn off the screens this summer and encourage their children to engage in 'freestyle play' and experiment with gardening.

Teaming up with Homebase, as part of its 'Room to Grow' Campaign, brothers Lee and Dale Connelly, known as The Skinny Jean Gardeners, want to inspire children and parents to use whatever outdoor space they have at home to create a ‘Room to Grow’ - a dedicated outdoor space where kids can play, get messy, discover nature and start to experience the joy of gardening.
The campaign comes as a result of a Homebase survey which showed that 51 per cent of children will be spending most of their summer holidays watching TV and playing computer games and that screen-time far outweighs outdoor activities such as gardening, in a child’s average week.
The Skinny Jean Gardeners have made a short film showing how a ‘Room to Grow’ can be created in any outdoor space. The film also demonstrates simple garden projects for kids to do this summer including how to build a runner bean teepee, how to create painted plant pots, how to plant a mini veg garden and how to make a bird feeder.
A Homebase representative said: "We know that the school holidays can be challenging for parents, juggling childcare and finding ways to entertain the kids, but often the simplest ideas can keep them entertained for hours.
"Working with the Skinny Jean Gardeners we’ve been able to show how easy it is to create a ‘Room to Grow’, giving children the opportunity to spend more time outdoors and the space they need to experiment with play and gardening.   The message for families is to turn off the TV this summer and let the kids outdoors instead".
Lee Connelly, one half of the Skinny Jean Gardeners added: "Dale and I only started gardening four years ago but I wish we’d discovered it when we were younger. We were always outside as kids, making up games, building dens and discovering nature and gardening is just an extension of that.
"We really believe that given the freedom and space to experiment with outdoor play, kids can be encouraged away from the TV and into the garden. Some 31 per cent of parents in the Homebase survey said they would like their child to spend more time outdoors and 23 per cent said their kids would like to be outside more often.  If we give them the opportunity, they can enjoy mucking about outdoors as much as we did.  Our mission is to get kids gardening.  It doesn’t matter what they do, it’s about being outside with soil between their fingers being creative and having fun".

See https://youtu.be/fGbkgDkYtII for videos.

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