Home retailer Dunelm looks to expand activity in gardening market

Home retailer Dunelm is seeking growth in the non-plant gardening market after announcing plans to grow sales by 50 per cent over the next five years.

Dunelm chief executive Will Adderley is the son of Bill and Jean who founded the homewares retailer in 1979.

He took over the running of the 142-store business again in September. He plans expansion to 200 stores, and for online and home delivery.

A representative speaking at Dunelm’s inaugural Garden Press Event stand last week, said: "Gardening is a seasonal thing for us. We’re here because we’re looking into doing more gardening.

"We sell bbqs, lawnmowers, garden furniture, accessories - everything bar plants and seeds. The online business is booming." 

Gardening launches on 16 March at Dunelm. Products include lanterns from £14.99 and dining sets from £99.99-£399.99.

Revenue in the first half of the year to 27 December increased by 14 per cent to £406.4m with like-for-like sales up 6.2 per cent.

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