Home Grown label launched at Garden Press Day

Mail-order business Gardening Direct, fronted by TV gardener Charlie Dimmock, has signed up to the British Protected Ornamentals Association (BPOA) Home Grown campaign, launched at Garden Press Day.

Thompson & Morgan also promoted the campaign at the event. BPOA commercial development manager Ian Riggs said: "This is a new application and not like the old Home Grown label. You have to meet certain criteria and definitions and submit a self-audit subject to inspection by appointment." Riggs said he expected 100 growers to sign up "in a short space of time".

The campaign replaces the Horticultural Development Company-funded Home Grown project. The logo can be used by any British ornamental producers meeting the criteria and was largely researched by the growers Morris May and Bill Godfrey.

NFU horticultural adviser Dr Chris Hartfield said: "Giving consumers a logo that helps them differentiate between an imported plant and a UK-produced plant is essential. Buying a British plant not only offers many positive benefits to the local economy, in terms of supporting local business and providing employment, it also helps to increase investment in the UK, which is crucial at this time.

"Having a single national mark for British plants offers the greatest opportunities for recognition and buy-in from consumers."

The code of practice for the Home Grown label states that:

- Home Grown suppliers will confirm in writing that they comply with legislation on health and safety, employment, pesticide use (crop protection) and environmental protection.

- BPOA inspections will be carried out to ensure that growers are compliant.

- Only growers following the new BPOA Code will be able to use the new Home Grown logo.

HOME GROWN FACTS

The retail value of plants sold in the UK is £1.7bn, the largest sector being bedding plants (annual sales value: £38m).

The sector comprises 7,700 enterprises employing 95,000 people (LANTRA 2010). The last available figure for the import value of ornamentals in the UK was £588m.

A Home Grown product is one that has "undergone a modification and growing process with the input of substantial horticultural management and skill in the UK".


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

Why are small garden centre groups expanding?

Why are small garden centre groups expanding?

After Coolings bought a third site in Kent this October, what is driving garden centres to add extra locations to their offer?

Is targetting younger buyers a distraction for garden centres?

Is targetting younger buyers a distraction for garden centres?

Garden centres may be better off looking towards their traditional demographic than chasing young customers.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles