Thompson & Morgan also promoted the campaign at the event. BPOA commercial development manager Ian Riggs said: "This is a new application and not like the old Home Grown label. You have to meet certain criteria and definitions and submit a self-audit subject to inspection by appointment." Riggs said he expected 100 growers to sign up "in a short space of time".
The campaign replaces the Horticultural Development Company-funded Home Grown project. The logo can be used by any British ornamental producers meeting the criteria and was largely researched by the growers Morris May and Bill Godfrey.
NFU horticultural adviser Dr Chris Hartfield said: "Giving consumers a logo that helps them differentiate between an imported plant and a UK-produced plant is essential. Buying a British plant not only offers many positive benefits to the local economy, in terms of supporting local business and providing employment, it also helps to increase investment in the UK, which is crucial at this time.
"Having a single national mark for British plants offers the greatest opportunities for recognition and buy-in from consumers."
The code of practice for the Home Grown label states that:
- Home Grown suppliers will confirm in writing that they comply with legislation on health and safety, employment, pesticide use (crop protection) and environmental protection.
- BPOA inspections will be carried out to ensure that growers are compliant.
- Only growers following the new BPOA Code will be able to use the new Home Grown logo.
HOME GROWN FACTS
The retail value of plants sold in the UK is £1.7bn, the largest sector being bedding plants (annual sales value: £38m).
The sector comprises 7,700 enterprises employing 95,000 people (LANTRA 2010). The last available figure for the import value of ornamentals in the UK was £588m.
A Home Grown product is one that has "undergone a modification and growing process with the input of substantial horticultural management and skill in the UK".