Home & Garden Group uses Garden Connect digital services firm for online presence

The fast-growing Home & Garden Group has employed Garden Connect, a digital services provider founded by Edwin Meijer, to create its websites.

According to Garden Connect, Home & Garden, which has bought several centres in recent times, required an online presence which represented its brand values of being ‘the Gardeners Garden Centre’, while retaining each site's own unique personality.

Garden Connect has more than 10 years’ experience working with buying and marketing groups and says it uses its knowledge of the garden retail industry combined with online marketing to help customers drive more traffic to their garden centre.

Home & Garden Group said: "We chose Garden Connect to create our websites because we felt they really understood our values and the concepts we were trying to achieve.

'Garden Connect have given us lots of information and tips on how to get the best Search Engine Optimisation and how best to use social media.

"Our sites are very easily managed and updated meaning we can keep our content relevant and up to date. We’re delighted with the results, both the websites and our new newsletters allow us to engage with our customers much more easily and we’ve received some great feedback from them."

Garden Connects service includes 'news' items which are published to all the Home & Garden sites regularly.  Content can be edited to reflect the individual garden centre's events, offers or product range.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What new vegetables will gardeners be growing in 2018?

What new vegetables will gardeners be growing in 2018?

Next year is Fleuroselect year of the chilli pepper and Thompson & Morgan and Mr Fothergill's have ranges around the hot vegetable, with a new way of promoting sales.

Garden centre building: what's going up?

Garden centre building: what's going up?

After a lull in new builds, 2018 could see a slight resurgence in garden centres being erected.

Retail seed: crowded market for 2018

Retail seed: crowded market for 2018

Thompson & Morgan is refocusing on the garden centre seed market, hoping to win back business from Mr Fothergill's, which has expanded during T&M's long sale process.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles