According to Garden Connect, Home & Garden, which has bought several centres in recent times, required an online presence which represented its brand values of being ‘the Gardeners Garden Centre’, while retaining each site's own unique personality.
Garden Connect has more than 10 years’ experience working with buying and marketing groups and says it uses its knowledge of the garden retail industry combined with online marketing to help customers drive more traffic to their garden centre.
Home & Garden Group said: "We chose Garden Connect to create our websites because we felt they really understood our values and the concepts we were trying to achieve.
'Garden Connect have given us lots of information and tips on how to get the best Search Engine Optimisation and how best to use social media.
"Our sites are very easily managed and updated meaning we can keep our content relevant and up to date. We’re delighted with the results, both the websites and our new newsletters allow us to engage with our customers much more easily and we’ve received some great feedback from them."
Garden Connects service includes 'news' items which are published to all the Home & Garden sites regularly. Content can be edited to reflect the individual garden centre's events, offers or product range.