The new lavender will be planted within the Sarah Eberle-designed ‘Hillier in Springtime’ exhibit in Chelsea’s Great Pavilion, where it will be officially launched by Dame Esther on Press Day.
Hillier will also introduce Acer 'Moonrise' at the show, first discovered by the acclaimed Japanese Maple specialist, Carl Munn, as a chance seedling on his Oregon nursery back in 1991.
The Silver Line charity operates the only national, free, confidential helpline for lonely and isolated older people that’s open 24 hours a day, 7 days a week, 365 days a year. It receives 10,000 calls a week from lonely older people and over 68 per cent of these calls are made at night or at weekends.
For every Lavandula ‘Silver Line’ sold, Hillier will donate £1 to the work of The Silver Line.
This variety of English lavender was specifically selected and named by Hillier for The Silver Line following a chance conversation with Dame Esther Rantzen at Chelsea Press Day in May 2015. It flowers from late May to August and has a compact habit (height 25-30cm x spread 25-30cm).
Dame Esther Rantzen DBE said: "I’m a great fan of lavender. I love its look, its fragrance – and that it puts up with the way I treat it and just keeps coming back. That’s why I’m delighted that we are launching The Silver Line Lavender with Hillier, it’s such a lovely-looking plant. Lavender suits so many people. It looks great in a garden, or you can grow it in a window box or in a pot on a balcony, and it really attracts the birds and butterflies. I’m already planning a place in my garden for Lavandula ‘Silver Line’."
"We are extremely proud to be supporting the work of The Silver Line as the exclusive grower of Lavandula ‘Silver Line’," said Robert Hillier OBE VMH, Chairman of Hillier Nurseries & Garden Centres. "It is a superb plant for a wonderful cause, and it is appropriate that we should launch the lavender on our Chelsea exhibit, where our association with The Silver Line charity began just one year ago."
Two-litre pots of Lavandula ‘Silver Line’ will be available to buy garden centres across the country (including Hillier Garden Centres and Dobbies Garden Centres) from Monday 30 May 2016 priced at around £8.99 to £9.99.