Hill told the NFU: "It is always a challenge to fully align our priorities with those of the fruit and veg sector: getting people to fully appreciate the importance of freshness and quality outside of the edible produce sector is hard, no matter how much happiness ornamental plants bring."He added: "It's never an easy task to try and be the voice of an entire industry and the BPOA recognises that there are always different views across its membership. Where it succeeds is through its tireless efforts to unite the industry through support of both regional and national events, such as promoting the industry through displays at the RHS shows and the Great Yorkshire show.
Chichester-based pot plant grower Hill Brothers director Hill said there has "rarely" been a more collaborative part of the industry, thanks to links to AHDB and ADAS.
Hill told HW last month: "It's important to get the consumer to see the commercial side of the industry. We're environmentally well-grown, sustainable - there's lots of positive stories. But I don't think people are aware of the commercial side of horticulture. They aren't aware orchids are grown in the New Forest for instance."
The BPOA presented the Home Grown retailer of the year award to Tesco for work with Neame Lea at the National Plant Show last month and also promoted bedding at the Great Yorkshire Show. There is also a study trip to the US planned.
Hill added: "We have to keep people informed and deliver benefits for retailers so people can see the value. I think we do a good job at the AGM with speakers and want to make sure we build on that success. It's important to keep on promoting the British brand and Home Grown and engage with the industry."