The project was commissioned by Stars for Europe, the EU-funded Poinsettia campaign.
Okishima & Simmonds have found their design inspiration in specialist poinsettia nurseries. They plan to create a dress, which appears to flow upwards from the lake of poinsettia beneath. The skirt of flaming red poinsettia will graduate up to a bodice of poinsettia in more subtle hues. The dress will be styled and photographed among the plants at Hills Brothers nursery in Chichester.
Jessica Simmonds of Okishima & Simmonds said: "The idea of creating a dress out of poinsettia - such a classic flower - is really exciting to us. We love to create unique designs that merge the floral world with the fashion world and International Poinsettia Day gives us the perfect opportunity to do that. We hope that by bringing a new lease of life to an old classic by encouraging people to view it in a different light the Poinsettia will remain a firm favourite for this festive season and many more to come.''