Presenting the award at British Potato 2009 in Harrogate last month, Potato Council chairman Allan Stevenson highlighted Higgins's impressive career. "He has been at the forefront of innovation and change, pushing boundaries of potato marketing."
Stevenson continued: "He has been prepared to make bold decisions when necessary but always maintained that the potato grower was the key to success. As a testament to this, growers from the early days are still with the Higgins business today."
The Doncaster-based Higgins Group, celebrating 50 years of business this year, remains a private, family-owned firm with a multi-million pound turnover in the UK and international markets.
It is involved in the entire potato supply chain from mini tubers in Scotland to finished product in the domestic kitchen.