He said: "The current retail model is a little stale and increasingly consumers are looking for personalised style and pieces which stand out as unique. In my normal design work I have built a portfolio on creating special one off spaces and this is an extension of that idea mixed with ideas that I have collaborated with Yann on to bring a real sense of uniqueness to the store."
The store which will open on 12 March 2016 will host a series of monthly lectures lead by Andy McIndoe, Rosemary Hardy and Bob Brown. These will run alongside workshops based around floristry, garden design, cocktails and outdoor dining.
A selected range of bespoke items will also be available online alongside being able to book lectures and courses. The store will also offer a floristry service for weddings and events along with having a selected range of plants and fresh flowers available.
Hervey-Brookes will continue to run his international design studio and is finalising details for a show garden in Melbourne and in the United Kingdom for 2016.