Help for Heroes aims for garden market

Injured service personnel charity Help for Heroes has appointed a licensing agent for garden products.

Help for Heroes has appointed JELC as its licensing agent for the gardening and outdoor living sectors.
Horticultural and land-management activities are used as healing therapy at the charity’s four recovery centres.
JELC will be targeting licensees and retailers in all categories of the sector including plants, trees and seeds, gardening tools and equipment, outdoor living, garden furniture, play equipment, publishing and more.
JELC joint managing director Jane Evans said: "We’re absolutely thrilled to be appointed by Help for Heroes.
"Every time we have a meeting at one of the Recovery Centres we come away feeling truly
humbled and inspired by the way the money raised is transforming the lives of those who have
been injured while serving our country. It’s a wonderful opportunity for us to use our years of
experience in the licensing industry to really make a difference and gardening is a subject which
we’re personally passionate about. Listening to the men and women at the centres talk about their
experiences serves well to spur us on."
Help for Heroes brand partnerships head Marcus O’Shea said: "We are delighted to be
working with JELC who bring a wealth of experience to our licensing activity and will significantly
boost our revenue-generating opportunities."

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